A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, May 11, 2006

Google launches Trends

I predicted this would happen back in October 2005.

It was only a matter of time before Google started to trend its search and news data. As Matthew Hurst writes: -

"There are many clear uses of this particular tool, and some interesting comparisons between the results in search terms and the results in, for example, the blog or message board content space....This is sure to be a big hit in certain user groups, especially marketing and advertising communities."

Watch out Factiva, Biz360, Cymfony and NielsenBuzzMetrics!

Saturday, May 06, 2006

Blogs making their impact felt

Blogs making their impact felt: "The impact of blogging has reached a tipping point, argues Julian Smith, senior analyst at Jupiter Research.

This week's We Media forum was covered by the blogsAnyone studying the media over the last few months might have noticed a sudden increase in concern about the growth of consumer-created content and the impact of blogging on business."