A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Saturday, October 15, 2005

Word-of-Mouth Communication Study: Public-Private Intersections in New Media: Is WOM A New Medium?

Word-of-Mouth Communication Study: Public-Private Intersections in New Media: Is WOM A New Medium?

I attended an interesting panel on Wednesday at Northeastern University. The panel was entitled “Public-Private Intersections in New Media” and hosted some leading academic thinkers talking about the implications of “new media” on our lives.

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