A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Monday, October 17, 2005

How shock ads put PR in the spotlight

How shock ads put PR in the spotlight: "What role can PR play in ensuring a controversial ad gets positive coverage? In the wake of the banning of ads from Reebok and KFC, Donna Werbner finds out."

posted by hypnology at 4:08 PM

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