A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, October 13, 2005

Influentials Read Magazines... But Don't Trust What They Read

Influentials Read Magazines... But Don't Trust What They Read: "So, according to Gfk NOP, people - particularly Influentials - read newspapers and print media a lot. However, according to Starcom USA (via Ad Age - free reg. required)

...65% of the consumers believe that advertisers pay for editorial mentions [in magazines]. "

posted by hypnology at 8:05 PM

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