MTV Taps into Consumer-Generated Media
MTV Taps into Consumer-Generated Media
”We are handing over an entire channel online to college students and everyone who wants new music," said Stephen Friedman, GM, mtvU.”
A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]
MTV Taps into Consumer-Generated Media
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