Monitoring blogs and other such forums to protect your company's reputation

Monitoring blogs and other such forums to protect your company's reputation

With the advent of the Internet, so much online information is available to consumers that companies need to monitor how much discussion there is out there about their products and services.

Monitoring only the mainstream media is not enough. Blogs, message boards and other discussion forums are becoming more influential, and businesses cannot afford to not pay attention to what is being discussed in such consumer-generated media.