A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, October 11, 2005

Blogs Shrink CBS News Cycle

Strategic Public Relations: Blogs Shrink CBS News Cycle

a graph is shown depicting how a news story evolves over time: -

1. Breaking News
2. News quickly gets picked up from primary sources
3. Mainstream coverage
4. News slowly loses its timeliness and becomes part of more thoughtful discource
5. Niche and Opinion Driven Discussion



interestingly, the ipod nano scratch/cracks story happened almost in reverse!

posted by hypnology at 2:31 PM

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