A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, October 11, 2005

No Swoosh, No Gym: word of eye?

No Swoosh, No Gym

without seeing any traditional advertising, this 2-and-a-half year old told her dad that it wasn't possible to go to a gym unless you are wearing swooshes (nike). nike and the gym are one and the same, don't you know? say it with me: nikeandgym, nikeandgym, nikeandgym...

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