they just believe in their ipod

apple's ipod seems to be a buzz wonder-product. some consumers believe so much in their little ipods that they go to great lengths to advocate them. george masters produced a short animation for the ipod mini - completely unpaid or commissioned by apple. you can see his work **here** (quicktime required). george says he produced the animation "as an expression of my love for motion graphics and Apple products." this begs the question "why do people do this?" is it purely altruistic? does it raise their self-esteem because of the recognition it receives? does it raise their status as an all-knowing maven of the ipod? who knows...