Fleishman-Hillard Looks to Youth for Clues to Future

Omnicom's Fleishman-Hillard has launched a cross-channel communications practice that combines elements of lifestyle marketing and buzz marketing, with an emphasis on youth culture...NGT ("Next Great Thing") will focus on youth culture, immersive and interactive marketing, and uncontrolled communications, involving experts from North America, Europe, Asia, Latin America, Australia, and South Africa.

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