A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, October 07, 2005

have a big idea? here's how to get everyone on board...

according to the mind gym, if you have a big idea and want the buy-in from others, you need to take these easy steps: -

1 Be irreverent - Inspirational people bend the rules. They ignore conventions.

2 Be thrilled - To inspire others, you must be inspired.

3 Take a walk in their shoes - Who do you want to inspire? What matters to them? Get to know them, find out their hopes and fears.

4 Aim for the impossible - Great visions don't have to be possible - they have to be BIG. Create a vision that resonates with your audience rather than one that is deliverable in four years.

thanks to the pr machine for this - you can read it here.

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