A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, October 07, 2005

TechWeb | News | Dell Ditty Gets Small Ad Campaign

Dell Inc. on Wednesday said it was primarily using a word-of-mouth campaign in marketing the DJ Ditty, a digital music player competing with Apple Computer Inc.'s iPod Shuffle. Read more here.

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