edelman blogger survey in a nutshell

edelman has released it's blogger survey (821 respondents). here are the main findings. in summary, the majority of bloggers...

- blog in order to be seen as an authority in their field (33.86%)
- post every few days (37.88%)
- write about companies, products or their employees less than once a week (37.14%)
- would like product samples from companies in order to evaluate them on their blog (70.52%)
- have never been contacted by companies or their PR people (48.47%)
- don't know what company representatives they interact with most often (56.39%)
- think that companies and their PR people don't interact with them (41.16%)
- are indifferent about how much they trust messages from PR firms (5 on a scale of 1-10)
- are indifferent about how much they trust messages from companies (5 on a scale of 1-10)
- strike-through an error in a factually incorrect post and insert the correction in-line (38.73%)
- prefer companies to contact them via email if they get something wrong (see freeform answers) (65.40%)
- prefer to interact with company employess that blog when seeking information about a company's products/services (34.22%)
- think that blogs endorsed and produced by a company are 'somewhat trustworthy' (43.36%)
- think that blogs created by an individual employee are 'somewhat trustworthy' (60.29%)
- trust other bloggers when looking for product information (62.85%)

however, constantin basturea questions the standards employed for reporting blog surveys. noingnoing also isn't happy with the way it was conducted. large pinch of salt required?