watching those trends: "tryvertising"

if anyone hasn't seen the website www.trendwatching.com i urge you to take a peek. it's rammed full of real-world consumer trends that are submitted by a network of 6,000+ trendwatchers. of particular interest is a trend they call "tryvertising" which acknowledges the dying breed of mass advertising in favour of the way corporations must now ignite conversations between its consumers. companies using such methods include tremor and bzzagent.