Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

watch out for a new book edited by dr paul marsden and justin kirby: Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. The synopsis: -

Explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted by word of mouth, or mouse.

i think it's out in november/december 2005?