Counter-Intuitive Findings About Positive & Negative WOM

thanks again to walter carl, giving us his low-down on the hamburg word of mouth conference. this post mentions robert east's challenge to two traditional assumptions about WoM: -

1) Negative WOM (NWOM) is more frequent than positive WOM (PWOM). FALSE
2) NWOM has more impact than PWOM. FALSE

you can read more here.