will the blogs lose their character, which is the reason people read them?

with all the recent buyouts of blog real estate by traditional media outlets, wendy davis from mediapost posted an interesting comment about this: -

“…it's not clear that blogs and other consumer-generated sites will retain their character when they're no longer independent, but instead part of the media machine they once spurned.”

sam decker translates this as: -

...will the blogs lose their character, which is the reason people read them?

a case in point is word of mouth for a product or a service which is akin to malcolm gladwells mavens, connectors and salesmen: -

Such seems to be the case with word of mouth for a product or other subject. Influencers, who are sort of hunter / gatherers, ferret out the latest product or news. When it’s really good, or something worth their passion, they share it with others. The more excellent products and/or in a higher passion category...the higher frequency and reach of word of mouth. Along the way, the next group of people tells someone (you can call them early majority if you’d like) and they tell the mainstream, and so on. By this time, the influencers have moved on. It’s no longer interesting.

he uses madonna as an example of what happens when something is constantly reinvented. her fans "found her" every time she reinvented herself. it gives them something to gossip about and reinvesnting the interest. in other words, people crave what's new and excellent.