A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]
KDPaine's PR Measurement Blog: The must-download podcast: "For anyone interested in measurement, you HAVE to listen to Shel Holz and Neville Hobson's podcast interview with Peter Blackshaw. They essentially discuss what's been bugging me for the last 24 hours, which is: What is the true, long-term implication of the Intelliseek/Buzz Metrics deal? "
posted by hypnology at 10:10 AM
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The new company—marketing its services under the Nielsen BuzzMetrics brand—will bring together the advanced technologies and client relationships of Intelliseek, developed over the past nine years, with the linguistic technologies and client-service expertise of BuzzMetrics. Click here to read the release.
posted by hypnology at 2:10 PM
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