A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, March 30, 2006

What if brand websites were the best drivers and proofs of Engagement?

What if brand websites were the best drivers and proofs of Engagement?: "We really applaude the leading initiative of the Advertising Research Foundation in its efforts to move the advertising industry to finally pay better attention to “consumer empowerment”, and the need to better value media and marketing in their abilities not only to distribute “contacts” but also, and more importantly, to engage consumers. "

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