Ads to Augment Word of Mouth on Lip Balm“Iconic” Carmex to launch new flavors, lines; will advertise

Ads to Augment Word of Mouth on Lip Balm: “Iconic” Carmex to launch new flavors, lines; will advertise: "The balm's strong brand heritage and recommendations from doctors have helped it stay strong, said Anna Wang, a consultant with Kline & Co. Pharmacists have voted Carmex their No. 1 recommended lip remedy for the past eight years in trade magazine Pharmacy Times. 'What's interesting about them is they don't really do much advertising. They rely more on word of mouth,' Wang said."