A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, March 28, 2006

Bazaarvoice Integrates ''The Ultimate Question(TM)'' Into Its Customer Ratings & Reviews Solution: Financial News - Yahoo! Finance

Bazaarvoice Integrates ''The Ultimate Question(TM)'' Into Its Customer Ratings & Reviews Solution: Financial News - Yahoo! Finance: "Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today introduced Net Promoter, a new feature designed to extend the strategic impact of on-site ratings and reviews for customer-centric organizations. Immediately available free of charge to clients, Net Promoter allows Bazaarvoice clients to easily ask every reviewer The Ultimate Question(TM): 'Would you recommend this company to a friend?' Responses are collected and analyzed by Bazaarvoice alongside review data, giving brands precise insight into the satisfaction levels of their most influential online customers."

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