A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, March 21, 2006

Can Marketers Control CGM? Should They?

Can Marketers Control CGM? Should They?: "Probably not, but there's clear evidence in the momentous march to so-called engagement -- one of the top themes at this week's packed Advertising Research Foundation (ARF) conference -- that marketers are at least trying to open up the conversation."

posted by hypnology at 12:09 PM

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