A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, March 16, 2006

Micro Persuasion: Chevy Open Sources Its Ad

Micro Persuasion: Chevy Open Sources Its Ad: "Adrants reports that Chevy has teamed with The Apprentice to launch a consumer-generated advertising contest for the 2007 Chevy Tahoe. It was heavily featured in the show. Chevy set up a site where consumers can click and drag commercial components together to create an ad. "

posted by hypnology at 9:30 AM

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