A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, March 14, 2006

Blog buzz helps companies catch trends

Blog buzz helps companies catch trends: "ConAgra Foods got an early warning from chatter on the Internet that the low-carb craze was fading. The huge food company, based in Omaha, Neb., seized the chance to promote an alternative menu — its Healthy Choice soups, entrees and lunch meats."

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