Is Word Of Mouth All It's Cracked Up To Be? - Forbes.com
Is Word Of Mouth All It's Cracked Up To Be? - Forbes.com: "First of all, world-of-mouth isn't new much less 'the next big thing' that WOMMA declares. A third-party endorsement of your product has always been the Holy Grail. It's more believable. In prior days, we used to try and find the 'early adapters' for a product. We figured they had big mouths and loved to tell their friends and neighbors about their new widget."
posted by hypnology at 12:13 PM
1 Comments:
All very interesting. Thanks for digging this one out, and kudos for your name-check on George Silverman's blog!
I'll venture an opinon on the debate:
For all the vigorous language from both sides, are they really all that far apart? It feels to me like a difference in emphasis: both seem to agree that word of mouth as a role as part of the marketing mix. They're both influential marketing writers with reputations to protect after all.
For more of my PoV, have a quick look here ... (http://myownpublicworld.blogspot.com/2006/03/is-word-of-mouth-all-its-cracked-up-to.html)
9:20 PM
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