Is Word Of Mouth All It's Cracked Up To Be? - Forbes.com

Is Word Of Mouth All It's Cracked Up To Be? - Forbes.com: "First of all, world-of-mouth isn't new much less 'the next big thing' that WOMMA declares. A third-party endorsement of your product has always been the Holy Grail. It's more believable. In prior days, we used to try and find the 'early adapters' for a product. We figured they had big mouths and loved to tell their friends and neighbors about their new widget."