A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, March 07, 2006

Blink and you'll miss it - the mascara sold every five seconds

Blink and you'll miss it - the mascara sold every five seconds: "'There's been a lot of advertising surrounding it but it's also been word of mouth.
'We get a lot of ladies coming in and telling us how pleased they are with the product and they're telling friends who come in and want to buy it for themselves."

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