A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, January 20, 2006

KDPaine's PR Measurement Blog: The must-download podcast

KDPaine's PR Measurement Blog: The must-download podcast: "For anyone interested in measurement, you HAVE to listen to Shel Holz and Neville Hobson's podcast interview with Peter Blackshaw. They essentially discuss what's been bugging me for the last 24 hours, which is: What is the true, long-term implication of the Intelliseek/Buzz Metrics deal? "

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