A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Monday, December 05, 2005

Apple, Evangelism, and Buzz Building

Apple, Evangelism, and Buzz Building: "What is Consumer Generated Media? Ask, Daphna Kalfon, who's making big waves on the web with her highly evangelistic 'I Love My Mac' song, which has actually been around for quite some time but got 're-discovered' by the blogging community in recent days."

posted by hypnology at 10:29 AM

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