A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Saturday, December 03, 2005

Have you been buzzed?

Have you been buzzed?: "Shearer works for BzzAgent, Inc., a Boston--based marketing firm that uses 'word of mouth' advertising, also known as 'buzz marketing,' to help companies sell products. BzzAgent says it requires Shearer -- one of 1,000 BzzAgents in Indianapolis and 105,000 throughout the country -- to reveal his commercial ties to friends and family upfront."

0 Comments:

Post a Comment

<< Home