A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, November 29, 2005

Micro Persuasion: Putting Evangelism to Work

Micro Persuasion: Putting Evangelism to Work: "USNews.com has probably the best article I've seen to date on how to put a customer evangelism practice to work inside Corporate America. The article quotes Ben McConnell and Jackie Huba - the architects - and they explain so eloquently why this is the future of marketing. "

posted by hypnology at 10:59 AM

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