A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, November 17, 2005

A Million Little Pieces throws a spin on the latest internet advertising trend

A Million Little Pieces throws a spin on the latest internet advertising trend

A Million Little Pieces utilises it?s staff?s experience in both media planning and media analysis (gained at both the BBC and a large Media Auditing Consultancy) to harness this new advertising phenomenon to achieve maximum results. Carefully planned promotional campaigns such as viral emails and ebay based marketing promotions are regularly executed to target a specific audience of affluent young adults - a notoriously hard audience to reach with conventional Media (TV, Press and Radio.)

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