A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Wednesday, November 16, 2005

How much can you trust buzz? - The Boston Globe

How much can you trust buzz? - The Boston Globe: "Critics can be so cruel. So Dave Balter, founder of the Boston-based marketing firm BzzAgent, thought it would be nice to have some nonpoisoned pens writing on his behalf when his book was published earlier this month."

posted by hypnology at 3:58 PM

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