A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, November 15, 2005

IBM MOVING IN ON INTELLISEEK, UMBRIA, CYMFONY

IBM MOVING IN ON INTELLISEEK, UMBRIA, CYMFONY: "Interesting move by IBM. They are definitely one of the larger players in IT that is riding the wave from the blogosphere. Their 'Public Image Monitoring Solution' is a solution that competes with Intelliseek, Umbria, Cymfony, and few others that play within this space. This definitely puts some heat on the other players since IBM can leverage its established customer base and huge salesforce that sells its various software and hardware solutions."

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