A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, November 04, 2005

CGM & Electronics

CGM & Electronics: "David Pogue's New York Times piece this morning centered on 'electronics' hits the hammer on the nail. The piece is entitled '10 Ways to Please Us, the Customers.' What the argument doesn't note, but which elevates the importance of his commentary, is the depth of virality and CGM around such experiences."

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