A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Wednesday, November 02, 2005

Invited to watch a comedy movie? New viral marketing stunt has similar impact to real virus, Sophos warns

Invited to watch a comedy movie? New viral marketing stunt has similar impact to real virus, Sophos warns: "Sophos technical support has received a number of reports from customers concerned about an email which invites users to visit a website to view comedy video clips, such as one of Bill Gates being hit with a custard pie by Belgian anarchists. "

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