A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Wednesday, November 02, 2005

Volkswagen's 120 Videos Not About Passat - More Clueless Than Ever

Volkswagen's 120 Videos Not About Passat - More Clueless Than Ever: "Given the choice, marketing folks gravitate toward entertainment. Why? Because it is more fun to create and it's easier to get the consumer's attention. As long as clueless clients like Volkswagen and Burger King are prepared to pay ad agencies like CP+B for asinine advertisement like the Subservient Chicken, this crap will continue to exist. But to what avail? " asks Matt Galloway.

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