A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, November 01, 2005

Personal bankruptcies hit record

Personal bankruptcies hit record: "Mark Sands, director of personal insolvency at KPMG, said the new rules had created a system where bankruptcy was viewed as a 'pragmatic option' rather than a 'life-shaming event'. He added: 'A culture encouraging bankruptcy is spreading in pubs by word of mouth. It is even possible to petition for bankruptcy online.' "

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