A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, November 01, 2005

Informative Determines Word-of-Mouth (WOM) Has Significant Impact on Consumer Diet and Nutrition Purchases

Informative Determines Word-of-Mouth (WOM) Has Significant Impact on Consumer Diet and Nutrition Purchases: "Leading Brand Advocacy Firm Releases Exclusive Findings That Reveal Consumers' Purchase Intent Doubles When Personal Recommendations Are Received"

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