A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, October 25, 2005

What to Do When Your Client Wants a Chicken

What to Do When Your Client Wants a Chicken: "Though the concept itself was relatively novel 18 months ago, viral quickly became a common marketing campaign element. Yes, the term was coined to describe Hotmail's success in the late 1990s, but it took a breakthrough campaign like Subservient Chicken to make 'viral' part of every marketer's lexicon."

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