A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Monday, October 24, 2005

Building a buzz on campus

Building a buzz on campus: "During lunch at Boston University, five girls ogled a 6-foot-7 blond senior with a winning smile and high cool-quotient as he approached their table. He was cute, they agreed. But equally intriguing was his pitch."

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