A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Friday, October 21, 2005

The Sleepover Sales Pitch

The Sleepover Sales Pitch: "Dying to know what was said about you at the last slumber party? Time was when such curiosity ended in junior high, but now big-name brands are trying to get mentioned in girls' gossip. "

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