A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, October 20, 2005

Lexalytics mixes models to raise profile in text analysis markets

Lexalytics mixes models to raise profile in text analysis markets: Here's an interesting company. Whilst Biz360, Intelliseek and Cymfony rely on hosted solutions, Lexalytics has the ability to host "in house". As analyst Nick Patience says, "...some customers are nervous about having their data stored on a supplier's servers. They prefer to deal with such things in-house and pay an up-front cost rather than a subscription."

It seems like the heat is on in the news/cgm analytics space at the moment. However, Lexalytics doesn't have the need to re-coup $$$ of VC funding in order to break-even, although Nick does make reference to Lexalytics contemplating raising money if they are concerned about rapid growth.

0 Comments:

Post a Comment

<< Home