U.S. Gay and Lesbian Automotive Consumers Favor Import and Luxury Brands, Hybrid Demand Strong

U.S. Gay and Lesbian Automotive Consumers Favor Import and Luxury Brands, Hybrid Demand Strong : "Automakers' quest to move away from 'traditional' media sources--having more of an online presence and 'viral marketing' focus -- hits squarely at the GLBT consumer. This group relies heavily on both the Internet (62%) and 'word-of-mouth' (45%) advice when deciding which vehicle to purchase."