A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, November 01, 2005

Market Research Firm Survey Reveals Billions in Spending Depends on Word of Mouth

Market Research Firm Survey Reveals Billions in Spending Depends on Word of Mouth: "The Boston-based market research firm of Chadwick Martin Bailey (CMB), today announced the results of its latest study on the power of advocacy in the travel and hospitality industry."

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