A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Tuesday, November 01, 2005

BURN Energy Drink Blitzes the US on Sampling Tour

BURN Energy Drink Blitzes the US on Sampling Tour: "The goal of a BURN BLITZ is to increase trial and to spark positive word of mouth, Benedict said. He has already seen encouraging results from this aggressive marketing strategy."

posted by hypnology at 11:34 AM

0 Comments:

Post a Comment

<< Home