What Drives Purchase Decisions?
What Drives Purchase Decisions?: "BIGresearch finds purchase decisions of online searchers are influenced by a broad number of offline sources. "
A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]
What Drives Purchase Decisions?: "BIGresearch finds purchase decisions of online searchers are influenced by a broad number of offline sources. "
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