A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Wednesday, November 02, 2005

Monitoring and evaluating Blogs.

Monitoring and evaluating Blogs.: "There are the usual suspects and PR blog monitoring specialists like CyberAlert and a specialist capability is not hard to build (Springboard software in Bangalore can build you one for about $1500 in about a week). So acquiring the basic data is not hard.
The real problem comes when trying to make sense out of the mountain of irrelevant to find the nugget of relevance. "

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