A personal blog about anything to do with word of mouth marketing (WOMM/WOM), viral marketing, buzz marketing, contagion, consumer generated media (CGM) and such like. There may be off-topic posts from time to time. Enjoy! [ATOM FEED]

Thursday, November 03, 2005

Word-of-Mouth Marketing Picks Up Speed

Word-of-Mouth Marketing Picks Up Speed: "There are dozens of metrics defining online advertising, but no one has locked down the defining numbers for word-of-mouth marketing. A new eMarketer report uncovers the 'hidden statistics' of word of mouth. "

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