IBM targets brand conscious with search

IBM targets brand conscious with search: "IBM has become the latest big name IT vendor to try and cash in on the 'Web 2.0' hype, tapping companies' paranoia about the potential impact that a growing wall of online noise can have on their brand.
The Public Image Monitoring Solution from IBM sifts millions of blogs, consumer reviews and news wires from Factiva, compiling the results in graphical charts to summarize the 'tone' of coverage, assess negativity, and identify hot topics of discussion."