Word of Mouth Marketing: the Stats, Surveys and Substance Behind the Buzz - Research and Markets - Market Research Reports

Word of Mouth Marketing: the Stats, Surveys and Substance Behind the Buzz - Research and Markets - Market Research Reports: "Today, according to consulting giant McKinsey, about two-thirds of all economic activity in the US is influenced by shared opinions about a product, brand or service. But word of mouth as a marketing discipline is only just coming into its own, and the data indicate its best years are yet to come."